Dan Ionita joined the Ascendis team in 2005 in order to develop the experiential learning division. With over eleven years of experience in sales and eight years in entrepreneurship, Dan is an Associate Consultant with Ascendis, and specializes in negotiations within service sales, FMCG and IT&C areas. Since 2006, he has been an accredited Celemi facilitator.

Throughout his years in Human Resource consulting, he has delivered development programs on subjects such as sales management, negotiation, team development, customer care, emotional intelligence, and others. He has worked with companies from the financial, retail, industrial production, IT&C, energy and pharmaceutical industries.

In 2010 he founded, and has been managing ever since, Smart Experience, a company within the Ascendis group, that delivers innovative solutions of customer loyalty and non-financial employee motivation.

He is an engineer and graduated from the Bucharest Polytechnic Institute.

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